Welcome to Day 7 of Build A Funnel In A Week!

Today we’re connecting everything together and prepping for our LAUNCH DAY tomorrow.

This includes:

1. Writing promo copy for each offer
2. Having our 3 phases of the funnel talk to one another

If you remember our funnel diagram. (See it again down below)

Beyond the different pages that link together, we want emails that link the offers together.

This includes:

1. Emails that automatically send after someone opts in for your free Lead Magnet that promotes your Entry-Level Offer
2. Emails that automatically send after someone buys your Entry-Level Offer that promotes your Entry-Level Offer

For More Established Businesses

If you’re a more established business that have launched your Core Offer and Entry-Level Offer before - you have these promo emails already written in the form of your launch emails and social media posts. You get to use those! Just fit those into your automated email sequence that’s explained in the tech walkthrough.

Just like from Days 3-5, you can use today to review your promo material and see what worked + didn’t so you can double down on what worked, and delete what didn’t.

Multi-Modality

Since funnels are “multi-modality” we’re using emails as an additional layer to stay in touch and keep providing value.

The point of this is to increase your “conversion rate” - some people are action takers and they’ll take you up on that immediate invite to buy on your upsell page. But some people need time to think about it - so reminding them about it + providing more information will make it safe for them to make a decision in their own time.

And just so you know - you can absolutely re-use the copy you already wrote for your optin page and sales pages. Repetition is actually a good thing, because:

1. Most people will not read your entire page, and 
2. Even if they do, they'll probably be doing it in line at the grocery store or something so they need a reminder of what they already read.

The Templates

In the below templates, we’re giving more prompts than less. You can honestly do just 1 email in the sequences to start, if you’re overwhelmed.

1. Lead Magnet Promo Post Template
2. Entry-Level Offer Promo Email Template
3. Core Offer Promo Email Sequence Template (you can use all 7 emails, or keep it simple and just pick out 1)

Once you’re done with those, watch the Tech Walkthrough to see how to connect everything together.

AND it's really important you test every single button, checkout page, and form in your funnel BEFORE you launch your funnel. I talk about this in the last 8 minutes of the Kajabi walkthrough video, so watch the last bit of that video, even if you don't plan to use Kajabi.

See you tomorrow when we LAUNCH YOUR FUNNEL and look at ways to assess your data.