Welcome to day 4 of Build a Funnel in a Week where we're setting up your Entry-Level Offer.

After today, the VAST MAJORITY of our work will be DONE #fuckyes  

The Day 4 Plan

What you’ll need for this stage of the funnel is:

• Write your Entry-Level Offer Sales Page Copy
• Write your Entry-Level Offer Checkout Page Copy
• Write your Entry-Level Offer Thank You Page Copy (this is not necessary if you set up your Core Offer as a one-click upsell)
• Write your Entry-Level Offer Welcome Email Copy 
• Create your Entry-Level Offer Sales Page Graphics (Optional, but recommended)
• Set up your sales page in Kajabi (or in your website builder of choice)
• Set up your checkout page in Kajabi (or in your checkout platform of choice)
• Set up your thank you page in Kajabi (or in your website builder of choice)

We have templates for EVERY SINGLE PIECE OF THIS. (see below)

You got this!

What if you already have a completely finished + running Entry-Level Offer?

If you already have a Entry-Level Offer created + out in the world, amazing! Today will be easy.

I recommend still going through all the templates we provide here and see if there are places you can improve.

Like, you may notice on the checkout page template that there’s a Value-Stack section and you don’t have that on your page currently - today’s the day you can add that in. Or maybe you have testimonials you’re sitting on that you haven’t yet added to the page - today’s the day.

What if you don’t have an Entry-Level Offer done yet?

I know some of you do not have an Entry-Level Offer yet. This is super common. Most online businesses have free value that they give (like social media posts and Lead Magnets), but they’re missing a step in their business ecosystem that easily transitions someone from a reader/watcher to a buyer.

Today can be your day to do that! On day 2 you were asked to choose an Entry-Level Offer, so I’m sure you have been thinking about this.

Creating an Entry-Level Offer (ELO) can be very very easy. We’ve taken Lead Magnets and made them into ELO’s. We’ve taken a few videos and resources out of a Core Offer, bundled them up, and made them into ELO’s. We’ve taken recorded webinars, edited them, and made them into ELO’s. 

It does not have to be hard or complicated.

And if you’re freezing up — remember the tips from Day 1 on addressing resistance!

Do some tapping!

Ask yourself: What would you choose if this was super fun??

What’s an easy thing you can repurpose or create that your people would EAT UP?

(Feel free to head on over to the Facebook group for support)

The Templates

Here you go:

• Entry-Level Offer Sales Page Copy Template
• Checkout Page Copy Template
• Thank You Page Copy Template (you don’t need this if you’re using the one-click upsell for the Core Offer)
• Welcome Email Copy Template
• Sales Page Mockup Graphics (customize these using the Canva walkthrough from Day 2)

The Tech

You can click here to watch the Entry-Level Offer setup video for Kajabi.

Tech components you need if you’re using other platforms:

1. A place to hold the product (membership site or dropbox or a calendar scheduler for example)
2. A way to send the Welcome email
3. The Thank You Page
4. The Checkout page
5. The Sales Page
6. A way to link it all together if they aren’t within 1 platform (Like Zapier)

Here are how-to’s for a few other common platforms:

• Thinkific: Sales Page, Checkout Page, Confirmation Page, Confirmation Email
• Teachable: Sales Page, Checkout Page, Confirmation Page, Confirmation Email
• SamCart: Sales Page, Checkout Page, Confirmation Page, Confirmation Email
• ClickFunnels: Sales Page, Checkout Page, Confirmation Page, Confirmation Email

Remember that Google is your friend. 

The platforms you’re already using most likely has a massive archive of how-to videos that you can access by searching something like:

“How to setup a sales page in Podia?”

“How do I create a checkout page in LeadPages?”

And tomorrow we'll be jumping into our Lead Magnet!