Welcome to day 3 of Build a Funnel in a Week - today is alllll about your Core Offer.

Friends. This is a big day. Your Core Offer is the centerpiece of your funnel + the guiding light.  

The Day 3 Plan

What you’ll need for this stage of the funnel is:

• Write your Core Offer Sales Page (or Upsell) Copy
• Write your Core Offer Checkout Page Copy
• Write your Core Offer Thank You Page Copy
• Write your Core Offer Welcome Email Copy 
• Create your Core Offer Sales Page Graphics (Optional, but recommended)
• Set up your sales page in Kajabi (or in your website builder of choice)
• Set up your checkout page in Kajabi (or in your checkout platform of choice)
• Set up your thank you page in Kajabi (or in your website builder of choice)

We have templates for EVERY SINGLE PIECE OF THIS. (see below)

As I said in Day 1 - today is the most intense day. Mainly because a Sales Page is a long piece of content.

You got this.

What if you already have a completely finished + running Core Offer?

If you already have a Core Offer created + out in the world, amazing! Today will be easy.

I recommend going through all the templates we provide here and see if there are places you can improve.

Like, you may notice on the sales page template that there’s a section on “Future Visioning” and you don’t have that on your page currently - today’s the day you can add that in. Or maybe you have testimonials you’re sitting on that you haven’t yet added to the page - today’s the day.

What if you don’t have a Core Offer done yet?

I know some of you do not have a Core Offer yet because you are newer in business, or you’re pivoting. NO WORRIES.

You may be thinking “I’m planning on launching this service or course in a month or 2 but it’s not done yet!” I actually recommend working through today AS IF you have your Core Offer complete!

Something most people don’t realize is that the process of writing a sales page can actually help you create a stronger, better program. Because you’re having to think through your customer’s situation and transformation so thoroughly while you’re writing, bits and pieces that were missing from your course become SO clear. (This has happened to me and my clients many times)

And also, if you want to be a total beast, you can create your Core Offer today ;) 

Remember, your Core Offer for this funnel doesn’t have to be a massive 6-month online program. It could be a $222 masterclass that you record and edit, or one you plan to do live in a few weeks + can then sell the replay in this evergreen funnel.

What if your Core Offer is pretty expensive?

If the Core Offer you chose for this funnel is a mastermind or 1-1 service with you, you’ll probably make this page in your funnel an application page or “Book a Discovery Call,” instead of a checkout page.

That’s totally fine. Just sub it in.

Sales Page OR Upsell Page

You’ll see in the templates below that there is an Upsell Page Template and a Sales Page Template.

You’ll be using ONE, not both.

The upsell page template is if you want to setup a “ONE-CLICK UPSELL” for your Core Offer, a tech feature that is available in Kajabi + some other checkout page platforms.

It essentially means that when someone buys your Entry-Level Offer, instead of going to a Confirmation Page (“Yay, you’ve successfully made this purchase!”), it goes to the Upsell Page for them to ADD the Core Offer to their purchase, without having to pull out their credit card again.

If you’re Core Offer is above $1000, I recommend using a full-on Sales Page, instead of an Upsell Page. But you can do what you want 😉

I explain this more in the Kajabi walkthrough (if that doesn’t make sense to you yet, or you can’t visualize what I’m saying).

“Copy”

I use the word “copy” to explain the type of words you’ll be writing in your marketing.

By definition, copywriting is the process of writing words intended to prompt a specific action by the reader.

If you’re triggered by terms like this, feel free to sub-in “Love Note” or whatever else floats your boat.

The Templates

Here you go:

• Sales Page Copy Template (Choose either sales or upsell)
• One-Click Upsell Page Copy Template (Choose either sales or upsell)
• Checkout Page Copy Template (you don’t need this if you’re using the one-click upsell)
• Thank You Page Copy Template
• Welcome Email Copy Template
• Sales Page Mockup Graphics (customize these using the Canva walkthrough from Day 2)

The Tech

Click here to watch the Core Offer setup video for Kajabi: (Part 1, Part 2)

Tech components you need if you’re using other platforms:

1. A place to hold the product (membership site or dropbox or a calendar scheduler for example)
2. A way to send the Welcome email
3. The Thank You Page
4. The Checkout page
5. The Sales Page
6. A way to link it all together if they aren’t within 1 platform (Like Zapier)

Here are how-to’s for a few other common platforms:

• Thinkific: Sales Page, Checkout Page, Confirmation Page, Confirmation Email
• Teachable: Sales Page, Checkout Page, Confirmation Page, Confirmation Email
• SamCart: Sales Page, Checkout Page, Confirmation Page, Confirmation Email
• ClickFunnels: Sales Page, Checkout Page, Confirmation Page, Confirmation Email

Remember that Google is your friend. 

The platforms you’re already using most likely has a massive archive of how-to videos that you can access by searching something like:

“How to setup a sales page in Podia?”

“How do I create a checkout page in LeadPages?”

And tomorrow we'll be jumping into our Entry-Level Offer 😜