VIDEO 4 TRANSCRIPT

IMPROVING YOUR “SOIL FERTILITY” (FOR EASE + MIRACLES)

Okay onto the fun part. Addressing the climate and soil quality of you!

You as the founder – you planted the first acorn seed that grows into the full forest so the energy you carry in yourself, with your body, your mindset, the energetic practices you do – they can supercharge. This is the fertile soil that you plant in + the regenerative fertilizer you can add in when you want or need it.

If you’re here, you could be a self-development junky and your growth is really in setting up your business ecosystem from the last videos.

Or you could be the opposite – or in the middle – where you are obsessed with new strategies and taking all the actions, and you’ve been avoiding the YOU part of your business.

Either way, stay with me today as we address a few layers and assess if there is something in your being that could shift 

We’re about to go pretty wide here because although my trade is business and marketing, I have been fucking obsessed with this type of stuff for the last 14 years AND it is actually insanely practical and efficient to work on the energetic side of things so that your physical actions run smoother.

Let’s go.

Well first, let’s just do a check on the last few videos. In order for you to have a business that thrives longterm – definitely base it around your True Nature. Don’t base it around what you think is easiest or on trend or what your mentor is doing or what’s “right.” Do it based on your creative spark.

For example. I am a Manifestor in Human Design. I also have ADHD. These are my energetic blueprint explanations for my deep fulfillment through what I call creative portals. I am happiest when I am a few hours deep into a creative project – and no one is around to pull me out of it. It means that I can get an insane amount of work done, but only on my time schedule. It means I do my best work when I don’t have to email people or go to meetings. I LOVE teaching but don’t want to teach the same training twice. I’m also an extremely sensitive person so on a monthly or even weekly basis I don’t know how I’m going to feel. So I ride my creative wave when I have them, and have systems and people in place in my business so that when I’m low then it doesn’t matter. That is the opposite of other people. Some people’s dream job is working in person with people and traveling and being on calls with people. Some people love regularity and consistency. Some people just want a business that makes them a good income so they have plenty of time to play with their kids!

Really really really giving voice to what you really want is important work. 

And honestly, business takes work, at least in the beginning or when you’re pivoting – so you might as well be honest with yourself NOW as to exactly what you want so that the work you put in is leading you to the business you genuinely want.

So go back to your decisions from the last few videos – your quiz, your food forest type, your food forest layers – and do an honesty check.

Okay, now let’s go.

There are 3 levels I want to look at when it comes to your soil quality and increasing your soil fertility.

First, let me explain the metaphor. When you have super fertile soil you can grow just about anything easily. It takes less work. What grows is healthier.

So with YOU being the soil that your business grows out of, we want to address your subconscious mind, your mindset, and magic.

Obviously, an insane number of books and full on mystery schools are built on these so this is a delicious morsel in the scheme of things, but going deep 

First your subconscious mind —

How you know your subconscious mind is blocking your business success is if you have body reactions to certain things — like you go into a freeze response if you think about posting about your business on your public Facebook account — or if you keep seeing the same patterns “happen” in your life over and over — think, your income has plateaued, or you keep firing virtual assistants for the same reason, or you

On the mental side of the subconscious, my favorite way to shift is through Carolyn Elliot’s Existential Kink process. It’s like shadow work on steroids. You can read or listen to her book, which is fantastic. Or you can do this:

1. Identify the “don’t like” situation. For example: Your income has plateaued
2. Identify the energy below that: Maybe it’s a sense of “there’s not enough” AKA scarcity, or “If I make more money the IRS will come after me” AKA fear of being seen
3. Spend 15 minutes connecting with the part of you that fucking loves that energy + find genuine pleasure in that energy — So with scarcity, see if you can connect with the part of you that likes not-enough-ness or constriction. 
4. Continue daily for 2 weeks.

If you’re unfamiliar with shadow work then you probably are so offended right now. But the psychology underneath this is that a part of you genuinely wants the situation you’re in. And it’s gonna keep recreating it until you acknowledge it, celebrate it, and find pleasure in it. That untethers you from it.

*Please note that there are also larger forces at play. Racism, misogyny, discrimination, and abuse are very fucking real. They’re not your fault and not your personal shadow at work. These are collective issues that need to be addressed at a collective level, even while we do our own inner work to address hate and othering that we contribute to in our own lives.

On the somatic side of the subconscious, try the Emotional Freedom Technique (AKA tapping) or hypnosis.

Some common areas people often need to address:

Visibility — being afraid to be seen, or being seen by a certain person or entity

Rejection — what will people think of me if. I’m too much, not enough…

Capacity — Especially if you have a history of depression, or if you’re currently burnt out — ‘how could I possibly make more money if I’m already so exhausted at this lower income!!’ Explore.

I also have to mention a less elegant solution here. And that’s some good old exposure therapy.

Afraid of being seen? Commit to doing an Instagram Live everyday for a week.

Afraid of rejection? Go cold call a dream client, or a fun one is going somewhere and asking for something for free – like walk into a gas station and ask the clerk if they’ll give you a lighter for free. It’s shockingly hard, but can completely reorient your relationship with rejection and even social norms around money.

9 times out of 10 the rejection you face isn’t that big of a deal – like your aunt telling you to put more clothes on or that she thinks your pricing is absurd – but do you even really like your aunt anyways? She’s definitely not the person you’re intending to attract as a client.

If you want some structure, check out Simone Seol’s Garbage post challenge where you post on social media 100 times in 30 days — she has a full podcast episode with rules and nuances and FAQs.

The next layer to look at is your Mindset. 

I like to think of subconscious work like shadow work as composting rotten material to make fertile new soil, and mindset work as planting the seed in your fertile soil.

I spent years doing shadow work because I thought shadow work was cooler and more intelligent than mindset work (unfortunately I’m not kidding) but it wasn’t until I circled back to mindset work that massive shifts started happening in my business. Both are needed – creating fertile soil and planting the seed.

So ask yourself – have I already done a ton of excavating work and am I now ripe to plant seeds?

Mindset work is with your conscious mind and works on changing your beliefs.

I’m putting some beliefs in the workbook for you to explore. If any of these feel ridiculous or farfetched, I invite you to play with them, warm up to them, find proof of them.

For example:

People love to pay me.

Self care is a profit generating activity.

The more fun I have the more money I make.

I’m a go-to expert in my field.

You can also warm up and start feeling comfortable with things you want but don’t have yet — whether that’s an income level you want or a level of visibility or travel or spaciousness.

Bring to mind the moment of actually getting that thing. Maybe it’s a specific monthly income goal. Then lean into what makes you feel the most in your body — speak, write, or visualize. Speak your gratitude for having the thing. Write out what you want as if it’s done. See yourself in that moment and feel the feelings.

And repeat. 

With the conscious mind – repetition is key. So develop a daily practice of this, even if it’s 2 minutes a day.

And you can passively install it into your life by writing the thing on a post-it note on your desk, or changing your computer background, or some other thing that is in the background of your life that requires you no energy.

The third soil fertility area is Magic.

What I mean by that is that we aren’t these closed-off beings floating in space. We are in collaboration with so many unseen forces. I know. I’m so woo. But if you’re into witchy shit and rituals, that’s what you’re doing. You’re speaking with the dream we’re all dreaming through archetypes and metaphors.

So ask yourself – have I been super focused on ME? Have I been utilizing the much bigger and more powerful Magical Beyond that I have instant access to?

Ritual magick where you’re lighting specific colored candles with the moon or working with Planetary Deities is so fun.

Jump into that weird rabbit hole on the internet.

We have a full Planetary Deity blog series on our website that I’ll link to below.

A more non-witch-friendly magical practice is Feng Shui, which is arranging your home in relation to the flow of energy. Just like other occult rituals you’ll notice different elements and colors used in specific ways — like adding purple to the left-back corner of your home to increase your wealth — but for some reason, Feng shui is more palatable for people so here we are.

The simplest Feng shui practices is keeping your home clean and uncluttered and keeping things in your home that you love. And my favorite Feng shui hack is keeping fresh flowers in your home. Talk about luxury!

Circling back, start to think about how YOU are blocking your business’ success, and work on these 3 levels to expand — subconscious, mindset, and magic.

Go ahead and download the workbook to dig into that.

And of course, if you want the exact practices and resources I use for this Regenerative Alchemy, come join me in the Regenerative Business Ecosystem.

You can jump to the next video for all the details!