Write magnetic copy that generates engagement, recognition & sales with every word

...for writing lovers AND writing haters alike 👹

REGENERATIVE COPYWRITING STUDIO

Where your copy becomes the fully ripe fruit that makes mouths water and your perfect-fit people say "GIMME!"

Learn the psychology, mindset, and principles of copy that WORKS FOR YOU, so you can easily write content that feels aligned & gets the responses you want.

Stop spending hours writing copy that falls flat, and learn the proven strategies for copy that creates more happy clients - with dozens of templates and guides to support your creative flow.

GET INSTANT ACCESS

Here’s what you’re probably NOT doing in your copy

You’re regularly posting & sending emails.

You spend hours writing every week.

– or you resist writing every week, even though you know it’ll serve your business goals.

You believe in your work.

You have PROOF of your offer’s amazingness.

So why isn’t it working to get you a waitlist wrapped around the block of perfect clients EAGER to pay you??

Even my clients who are self-identified “writers” struggled to get the results they wanted until they learned how to write COPY.

Copywriting is a craft & a skill you must learn if you want your words to resonate & magnetically attract ideal clients.

What’s the difference?

There is marketing psychology baked into copywriting. There is conceptual flow that helps your people understand the value of your offers so it's a no-brainer to say yes.

This is GOOD news.

It means you don’t need to be a natural writer to be a great copywriter.

AND.

If you haven’t been getting the results you want (from your audience, within your programs, or from new clients) - those results are just around the corner once you learn these copy-specific writing skills.

Deliver your truest message & quit playing it safe

Let me guess…

When you sit down to write your next post or email, you’re saying what you think you should say.

You’re saying what you think people want to hear.

You’re holding back your wild ugly (magnetic) ideas, words, and work.

You have whispers (or screams) of the Truest message you’re here to deliver, but you’re staying safe.

You have something going that is comfortable + this will shake the boat.

It’s time to stir the pot, witch ;)

Learn the skills & strategies to cultivate your voice, relax your nervous system & lean into your unique thought leadership.

SIGN ME UP

What you’ll get…

There are MANY ways to get the most out of this course.

Whether you want to build a foundation of evidence-based copywriting strategy so you can flow with your intuition, or you hate having a blank page and you want to follow all the templates & guides, you can make these resources your own.

6+ HOURS OF DEEP DIVE TRAININGS

Writing Seductive & Emotionally Compelling Copy - Discover 2 keys to writing copy that transforms your clients before they even work with you, including a 30 second pleasure practice that makes your copy seductive.
Cultivating your voice + Leaning into Thought Leadership - When you translate your YOUness into your copy, you create an impact with your words that draws perfect-fit clients into your orbit.
Scroll-stopping, Enrapturing Storytelling - STORYTELLING is one of the best research-backed approaches to writing copy that converts. Learn how to do it right & avoid the common pitfalls that make your stories duds (or that make you sound like a hot mess).
The ULTIMATE Specific Copy Practice - Learn the strategy I use before *every* launch to write copy that meets your people where they are now.
Hands-on Demonstration: 8 Ways to Make Your Shit More Readable - Copy doesn’t matter if people don’t read what you write… learn simple techniques to pull readers in & keep them invested in what you’ve written.Ritual for Becoming a Fast Writer - Write better in less time.
Creating a Powerful Revolution for People to Get Behind - Learn how to translate the IMPACT you want to make on the world into your copy.

… and more.

QUICK Rx COPY FIXES

12 Copywriting Quick Tips - My go-to tips for JUICY copy that you can apply to copy you’ve already written, or start from scratch to make your next email magnetic

3 Copy Check Points - Use these hacks to test & improve copy after you’ve written it

12 ACTIONABLE Stats - Learn easy-to-implement marketing psychology based on proven statistics about what works to convert
How to Repurpose Copy - Repurposing what you’ve already written is a massively important (and magical!) time-saving skill. In this demo, you’ll watch firsthand as Sam shows you how.

COPYWRITING IN ACTION

4 Hyper-practical trainings on Optin Pages, Sales Pages, and Email/Social Media Posts that WORK - We’re bringing abstract concepts to life with REAL examples of great copy. Whether you’re looking for support with your website or your next launch (or both!), you’ll walk away crystal clear on how to use these principles to make your marketing more compelling.
2+ hours of recorded Live Copy Coaching - The brain behind dozens of 6-figure launches, Elizabeth, joins Sam to give feedback. Together they review copy from real clients and discuss how to make Meta ads, homepages and sales pages more persuasive.
Exclusive Discount for a Copywriting Power Hour! Your opportunity for hands-on support during a 1:1 copy coaching session with our team’s expert copywriter

TEMPLATES & RESOURCES

Sales Page Template - Save yourself from starting your next sales page with a dreaded blank page, or compare your current sales page against it to see why your audience might be hesitating instead of buying.
Lead Magnet Optin Page Template - Discover what makes an effective optin page so you can easily write one that addresses the needs of your audience & is uniquely your own
Email Sequence Template: Make Quick Sales - Get the 3-email sequence we’ve used for our 6-figure clients to turn new leads into fast sales
Email Sequence Template: How to Get People to Show Up Live to Your Webinar - Getting people to sign up to your webinar is only part of it… discover how to get them to actually show up to the live event with this simple yet effective email sequence
Avatar Questionnaire Worksheet - Trust me, you’ve never done ideal client work like this before. Countless clients have told us that this transformed their view of their clients & their audience, even after years in business.
9 Seductive Ways to Structure Your Copy for Engagement + Conversion - Knowing how to play with proven structures can help you write copy that both engages your audience & feels true to you, without being sleazy. Learn how to use our 9 favorite structures
Copy Prompts: 30 Email & Social Media Post Prompts - Not sure what to say? Reference these prompts for abundant ideas to engage & inspire your audience.
PDF Guide: The 5 Secrets of a Spellbinding Sales Page - You absolutely do NOT need to follow a rigid structure to have a wildly high-converting sales page. This guide will show you the 5 things every sales page should include, so you can get into the creative flow knowing that what you’re doing works.

YOUR INVESTMENT

PAY IN FULL: $799

3 month payment plan: $299

Note: This is a self-study program.

If you want live support from Sam & the Dirty Alchemy team, join the Regenerative Business Creation Lab.

(Regenerative Copywriting Studio is INCLUDED in RBCL, so you might as well 😜)

Have questions? Book a call with Caleigh from the Dirty Alchemy team here.

Copywriting is the juicy ripe fruit within your business, unveiling the beauty of your message.

In Nature, plants have vibrant & colorful fruit as a way of attracting pollinators and spreading their seeds.

Think of the last delicious bite you took of a strawberry at peak season. Remember that burst of pleasure at the taste, the satisfaction as you licked the juice off your fingers?

That’s what seductive copy can do for your business.

(And seductive just means you being your most authentic, wild self)

Like birds to a blackberry bush, it attracts the right people to your work… and then spreads your message far and wide, like seeds creating more plants everywhere they fall.

Through copywriting, you reveal yourself & the true mission of your business to the world.

It increases the fertility of your business by encouraging people to jump on board so you’re not alone in your mission.

So you create a community of people ready for the revolution you’re leading.

Tired of push, push, push marketing? Brilliant copywriting is how you effortlessly PULL people into your sphere

It never needs to feel sleazy.

Here’s why –

It’s the essence of attraction marketing.

And like a fruit ripening on a vine, it can be effortless.

(I know that idea might feel totally outrageous right now - but trust me. Once you get down the principles & formulas I teach in this program, you’ll realize just how much unnecessary suffering you’ve been through)

Most of my clients are shocked to realize the impact bad copywriting can have in your business

Why? Because copy isn’t just your emails & social media posts…

It’s also in onboarding, guiding people through your program, getting testimonials & re-signing existing clients.

Genius copywriters know how to speak to people who are strangers AND people who have taken multiple courses from you.

People who know they have a problem AND people who don’t realize what’s holding them back yet.

You get it – copy is for EVERYONE who interacts with your business & you need to know how to talk to them all differently.

If you don’t, you’ll quickly get overwhelmed with how many areas of your business feel like a huge exertion of work that isn’t getting the results you want.

Great copy is the secret sauce to:

Attracting strangers into your audience
Inspiring new people in your audience to take the next step with you
Making people who have already bought from you excited to dive into your latest offer
Supporting clients as soon as they enter your container - so they feel held & actually go through your program
Offboarding clients once the container closes, so they feel proud of themselves & amazed at the work you’ve done together
Getting gushing testimonials
Re-signing clients again & again for your latest offer, program or coaching

So if one of these areas is lacking in your business (struggling to grow your audience? People going radio silent in your program? Not enough testimonials?)...

… there’s a very good chance it’s a copy & messaging issue.

That’s where the Regenerative Copywriting Studio comes in.

Learn how to talk to your people in a way that uplevels EVERY level of business.

“I’ve had really big breakthroughs in my marketing copy. I love to write, this is a soul-level calling for me, but it's a particular skill set to do marketing writing – to make sure that you're hitting on all the different points that your people will resonate with, and to convey the message you're trying to get across.

“Marketing ties in with selling, and to me selling is sacred, but you need the right kind of writing to welcome people into your circle.

“I consider myself a writer, so I never would've thought like I needed copywriting support, but this has really helped me be more tangible in my writing. I tend to be very ethereal, but I learned how to write copy that really benefits my clients and guides them through a transformation just by reading my stuff.”

– Helena Grant

“Finding a way to make my voice stand out while still doing sales posts and sales pages has been a big shift recently!”

– Kristen F.

“The content that you helped me create led me to having three sales with people who were new in my ecosystem. One of those people reached out to me on Instagram on Friday evening at about five o'clock and said, ‘Oh my God, I just came across you an hour ago, please tell me there's still space available,’ and she fucking signed the next day.”

– Julia

“I worked with a copywriter a year ago, and I would just stare at my blank page and my throat was tight… It felt like everything I wrote needed to fit in this one template, and it felt so scratchy. For about a year after that, I didn’t want to make promises in my copy at all, so I just stayed away from it.

“I really appreciate how this program helped me figure out the real transformation I provide, and then help me make it more tangible. It was worth the investment for this alone.”

– Ginnifer

“I know that this work is not just improving these particular pieces of copy but also all the copy I will write in the future, not to mention the clarity that I will move forward with about my programs and their story.”

– Jamie

“Thank you so much for helping me transcend out of boring copy!”
– Marie

“This got hella more engagement than usual. Like, even in my IG stories which is wacko.”

– Claire

“I felt good about this sales page before, but now I feel amazing.”

– Casey

“These templates were super helpful.”

– Denise

"We did a pre-launch yesterday using the sales page you just helped me create and inquiries came pouring in!!! AND we already have a paid in full sign up – BEFORE the launch!!! 🎉”

– Maude

Allow yourself to relax into aligned copy that spreads your message & gets you sales.

Release all the doubt & sleaze you’ve felt around copywriting in the past.

In the Regenerative Copywriting Studio, you’ll welcome in a new era of intentional & effortless copywriting with skills that will serve you for life.

JUMP IN NOW

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