FREE VIDEO TRAINING:
After 15 years behind the scenes of everything from $5K to $1M+ launches, one thing became impossible to ignore...
What became very obvious, very quickly, was that there are ways to launch that feel abundant & spacious & make loads of cash...
... and there are ones that the founder is so obsessed with more sales at any cost that they are willing to fry their nervous system & flush their health (and team's trust) down the toilet.
I remember one $300K launch in particular...
Multiple live launch events. Dozens of emails. Segmentation. Ads. Over a hundred salespeople running calls. A founder who came out the other side having to take multiple months off — not to celebrate, but to recover. She was forced to rest. She was completely burnt out.
And here's what I kept thinking as I heard their launch plan: why does it have to be this complicated? Why does "big revenue" have to mean total depletion?
Because I'd also seen the other kind of launch. The $1M membership that ran on a relationships-first strategy with no overwhelming complexity. The multi-6-figure mastermind that sold out after 3 emails. Clients who made more money and had more energy at the end of their launch than they did at the beginning.
When I switched my business from being a marketing agency to selling online courses myself, I made a commitment:
There is such a thing as launch PTSD.
And I refuse to build launches that cause it.
The difference between a burnout launch and an easy launch isn't your list size, your team, or your budget...
It's whether you're treating your launch like a machine to operate — or an energetic event to hold.
When you get that distinction, everything changes. Your content practically writes itself. Your copy sounds like you. The right people show up. And you can run the whole thing from a hotel room in Vegas in 15 minutes a day.
At least that's my story 😜
This training is me showing you exactly how — with receipts.
What's Inside This Training
The Full Debrief — Strategy, Copy,
Energetics, and Everything In Between
Every single page from the launch — walked through and annotated.
The free training opt-in page (54% conversion). The sales page. The checkout. The thank-you page. What worked, what I'd do differently, and exactly why each section was written the way it was. Including the real copy decision that got 1,253 opt-ins.
📱All 19 posts — the ones that rocked and the ones that flopped.
The post that became my highest-performing grid post (and had nothing to do with the launch topic). The pure announcement posts that got only 20 likes but still drove sales. The automated keyword automations that brought in opt-ins while I was asleep. And how I wrote most of them by copy-pasting sections from my sales page directly into captions.
📧 All 7 emails — including the segmentation strategy that got 62% open rates.
Why I sent different emails to different types of people on my email list. The subject line that outperformed everything else (it was embarrassingly simple). And how I repurposed my best Instagram posts into emails so the writing time was essentially zero.
🔮 The daily energetic and magickal practices I tracked all month.
The habit tracker I kept on the back of my journal. The specific daily journaling framework for belief reprogramming — including the exact prompts I used to move from "no one will buy at this price" to "this is a fucking steal and people would be bat-shit crazy not to join." And let's not forget the specific energetic & magickal practices for calling in cash & visibility...
🧘 A full guided meditation to call in your best launch yet.
This training ends with a deep meditation designed to help you connect with your ideal client's desires, activate the spirit of your offer, and embody the frequency of "of course I hit my goal" — so you can hold that energy for the full duration of your launch, not just on good days.
This Training Was Made for You If...
- You've done launches before but they've left you drained — and you need proof that real results don't require maximum depletion.
- You have offers that only sell when you're actively pushing them.
- You're anti-bro marketing but you still want significant revenue — and you're done feeling like you have to choose between integrity and income.
- You take energetics and magickal practices seriously AND you want concrete strategy and real numbers. Not one without the other.
- You want to see actual copy you can model — not a vague framework with nothing to hold onto.
Meet Sam
I got a physics degree from a top-10 university — and then essentially threw it in the garbage.
My neurodivergent brain couldn't handle fluorescent lights, a typical work week, or being surrounded by people. So I got into marketing as a freelancer in 2011 because I wanted to run my own business someday and figured I'd get paid to learn.
My Virgo brain was right. Over the next decade, my team and I became the behind-the-scenes strategists for some of the weirdest and most innovative conscious leaders in the online space — supporting three $1M program launches, dozens of 6-figure launches, and more than 50 launches worth well over $8M in combined revenue.
I've helped clients launch $99/month memberships that crossed the million-dollar mark and first-time course creators launch their very first offer. I know what a burnout launch looks like from the inside — and I've made it my mission to build something different.
I run my full business from a tiny house on an off-grid farm on Maui. I'm the author of the bestselling book Regenerative Business. And I'm the founder of Dirty Alchemy — where strategy and magic aren't separate things.
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